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~isPartOf:"International journal of business excellence"
~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
4
Konsumentenverhalten
4
Mexico
3
Mexiko
3
Brand image
2
Brand management
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Markenführung
2
Markenimage
2
Ballungsraum
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Aufsatz in Zeitschrift
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Rajagopal
Wiedmann, Klaus-Peter
Anand, S. Joseph Jeya
2
Harikrishnan, K.
2
Hemalatha, M.
2
Mukherjee, Srabanti
2
Reyes-Mercado, Pável
2
Sivakumar, V. J.
2
Abd Ghani Mazuri
1
Abirami, U.
1
Abu Bakar Sade
1
Ahmad, F.
1
Akbari, Mahsa
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1
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1
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1
Anuradha, A.
1
Ashok, D.
1
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1
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1
Bandyopadhyay, Nirmalya
1
Banwet, D. K.
1
Biswal, Santosh Kumar
1
Boisvert, Jean
1
Burton, Suzan
1
Chen, Chien-Ping
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Dalkilic, Gokhan
1
Das, Prasun
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1
Fatma, Mobin
1
Ganesan, P.
1
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1
Hasliza Hassan
1
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1
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1
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International journal of business excellence
International journal of business innovation and research
7
Journal of business research : JBR
6
International journal of business competition and growth : IJBCG
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of customer behaviour
2
Journal of marketing communications
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
3
Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
7
(
2014
)
5
,
pp. 577-600
Persistent link: https://www.econbiz.de/10011297101
Saved in:
4
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
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