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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Küster-Rohde, Franziska"
~subject:"Strukturgleichungsmodell"
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The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
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