//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einkaufsverhalten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
1,037
Konsumentenverhalten
1,037
Markenführung
113
Brand image
106
Markenimage
106
Beziehungsmarketing
90
Relationship marketing
90
Environmental consciousness
80
Umweltbewusstsein
80
Social Web
72
Social web
72
Online retailing
69
Online-Handel
69
Food
67
Lebensmittel
66
Internet marketing
62
Online-Marketing
61
Brand
60
Markenartikel
60
Bibliometrics
54
Bibliometrie
54
Nachhaltige Entwicklung
50
Sustainable development
50
Bekleidung
48
Clothing
48
Advertising effects
47
Einzelhandel
47
Emotion
47
Retail trade
47
Werbewirkung
47
USA
45
United States
45
Customer satisfaction
44
Kundenzufriedenheit
44
Sustainability
43
Food consumption
42
Lebensmittelkonsum
42
Jugendliche
41
Nachhaltigkeit
41
more ...
less ...
Online availability
All
Undetermined
82
Free
9
Type of publication
All
Article
113
Type of publication (narrower categories)
All
Article in journal
113
Aufsatz in Zeitschrift
113
Systematic review
1
Übersichtsarbeit
1
Language
All
English
113
Author
All
Phau, Ian
5
Aitken, Robert
2
Bang, Nguyen
2
Kumar, Sushant
2
Kumar, Vikas
2
Merrilees, Bill
2
Paul, Justin
2
Robertson, Kirsten
2
Shimul, Anwar Sadat
2
Thyne, Maree
2
Wang, Cheng Lu
2
Watkins, Leah
2
Zhou, Liying
2
Abraham, Mathew
1
Akasreku, Frank
1
Akoğlu, Halil Erdem
1
Alagarsamy, Subburaj
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Andrea Gudmundsdóttir
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Banerjee, Shubhomoy
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Behre, Barbara
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Borzekowski, Dina
1
more ...
less ...
Published in...
All
International journal of consumer studies
Marketing intelligence & planning
Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
57
International journal of internet marketing and advertising : IJIMA
54
Journal of the Academy of Marketing Science
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing management : MM
49
SpringerLink / Bücher
49
Journal of promotion management : JPM
47
Journal of marketing
46
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of retail & distribution management
34
Journal of retailing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
more ...
less ...
Source
All
ECONIS (ZBW)
113
Showing
1
-
10
of
113
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
6
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
7
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
8
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
9
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
10
"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->