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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Personalization"
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Search: subject_exact:"Online marketing"
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Personalization
Internet marketing
94
Online-Marketing
94
Consumer behaviour
53
Konsumentenverhalten
53
Social Web
52
Social web
52
Viral marketing
35
Virales Marketing
35
Online retailing
30
Online-Handel
30
Hotel industry
24
Hotellerie
24
Social media
23
E-commerce
21
Electronic Commerce
21
Website
16
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
11
Werbewirkung
11
Online reviews
10
Gastronomie
9
Restaurant industry
9
Brand management
8
Markenführung
8
Tourism
8
Tourismus
8
Customer satisfaction
7
Kundenzufriedenheit
7
Personalisierung
7
Advertising
6
Confidence
6
Credibility
6
Data Mining
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Data mining
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Dienstleistungsqualität
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Internet
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Cezar, Asunur
1
Guo, Xiao
1
Han, Jeongsoo
1
He, Wei
1
Jeong, Miyoung
1
Kim, Jong Min
1
Kwok, Linchi
1
Law, Chun Hung Roberts
1
Lee, Jongseo
1
Lee, Minwoo
1
Nakayama, Makoto
1
Richards, Tori
1
Wan, Yun
1
Wang, Liang
1
Xie, Karen L.
1
Yin, Guopeng
1
Zhao, Xinyuan
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Zhu, Ling
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Öğüt, Hulisi
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International journal of contemporary hospitality management
Journal of electronic commerce research : JECR
Journal of business research : JBR
9
Journal of management information systems : JMIS
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing and consumer services
6
Tourism management : research, policies, practice
5
Electronic commerce research
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems research : ISR
4
International journal of hospitality management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of retailing
4
Electronic markets : EM ; the international journal of electronic commerce and business media
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of international consumer marketing
3
MIS quarterly
3
The power of one : gaining business value from personalization technologies
3
Cogent business & management
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European journal of marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of consumer marketing
2
Journal of hospitality marketing & management
2
Journal of internet commerce
2
Journal of marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Cornell hospitality quarterly
2
Tourism management perspectives : TMP
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
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1
Impact of the length of stay at hotels on online reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10013164586
Saved in:
2
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
3
Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo
;
Jeong, Miyoung
;
Lee, Jongseo
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
Saved in:
4
Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings
Cezar, Asunur
;
Öğüt, Hulisi
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10011459807
Saved in:
5
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan
;
Wang, Liang
;
Guo, Xiao
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1343-1364
Persistent link: https://www.econbiz.de/10011403403
Saved in:
6
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling
;
Yin, Guopeng
;
He, Wei
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
Saved in:
7
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
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