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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
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Search: subject_exact:"Online marketing"
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Internet marketing
94
Online-Marketing
94
Consumer behaviour
53
Konsumentenverhalten
53
Social Web
52
Social web
52
Viral marketing
35
Virales Marketing
35
Online retailing
30
Online-Handel
30
Hotel industry
24
Hotellerie
24
Social media
23
E-commerce
21
Electronic Commerce
21
Website
16
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
11
Werbewirkung
11
Online reviews
10
Gastronomie
9
Restaurant industry
9
Brand management
8
Markenführung
8
Tourism
8
Tourismus
8
Customer satisfaction
7
Kundenzufriedenheit
7
Personalisierung
7
Personalization
7
Advertising
6
Confidence
6
Credibility
6
Data Mining
6
Data mining
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Dienstleistungsqualität
6
Internet
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Search engine
6
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93
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94
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94
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94
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Law, Chun Hung Roberts
4
Wirtz, Bernd W.
4
Xie, Karen L.
3
Bigné Alcañiz, J. Enrique
2
Bradley, Graham L.
2
Cezar, Asunur
2
Göttel, Vincent
2
Ha, Hong Youl
2
Kim, Woo Gon
2
Kwok, Linchi
2
Luo, Xin
2
Nan, Guofang
2
Pan, Huifeng
2
Singh, Nitish
2
Sparks, Beverley
2
Weber, Karin
2
Ye, Qiang
2
Ahn, Young-joo
1
Aluri, Ajay
1
Apil, Ali Riza
1
Bai, Lijuan
1
Besbes, Alia
1
Bijmolt, Tammo H. A.
1
Bilgihan, Anil
1
Buhalis, Dimitrios
1
Cassia, Fabio
1
Chang, Chia-ling
1
Chen, Charlie C.
1
Chen, Hsiangting Shatina
1
Chen, Qian-Xia
1
Chen, Shengjun
1
Chen, Xiayu
1
Chen, Yen-liang
1
Chen, Yuxin
1
Chen, Zong-Cheng
1
Cheng, Chun Jacob
1
Cheng, Mingming
1
Cheng, Zhang
1
Chiu, Yu-Ping
1
Chiu, Yu-Ting
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International journal of contemporary hospitality management
Journal of electronic commerce research : JECR
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
206
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
64
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
51
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
94
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41
Understanding the impact of social commerce website technical features on repurchase intention : a Chinese guanxi perspective
Lin, Jiabao
;
Yan, Yanmei
;
Chen, Shengjun
;
Luo, Xin
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 225-244
Persistent link: https://www.econbiz.de/10011746728
Saved in:
42
The effect of firm marketing content on product sales : evidence from a mobile social media platform
Wan, Fei
;
Ren, Fei
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10011780022
Saved in:
43
Do only review characteristics affect consumers' online behaviors? : a study of relationship between reviews
Nan, Guofang
;
Yang, Jiaorong
;
Dou, Runliang
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
4
,
pp. 330-345
Persistent link: https://www.econbiz.de/10011780046
Saved in:
44
Unveiling the role of information levels in consumers' evaluative process on opaque-selling hotel websites
Chen, Hsiangting Shatina
;
Jai, Tun-Min
;
Yuan, Jingxue
- In:
International journal of contemporary hospitality management
29
(
2017
)
8
,
pp. 2139-2158
Persistent link: https://www.econbiz.de/10011783590
Saved in:
45
Stressor effects of negative online reviews on anger and burnout in the restaurant industry
Weber, Karin
;
Bradley, Graham L.
;
Sparks, Beverley
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2847-2866
Persistent link: https://www.econbiz.de/10011799921
Saved in:
46
The effect of older adults' age identity on attitude toward online travel websites and e-loyalty
Kim, Joonhyeong Joseph
;
Ahn, Young-joo
;
Kim, Insin
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2921-2940
Persistent link: https://www.econbiz.de/10011799957
Saved in:
47
Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings
Cezar, Asunur
;
Öğüt, Hulisi
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10011459807
Saved in:
48
Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
Saved in:
49
Online engagement in investments of online travel agencies : a game-theoretic approach
Zheng, Xiabing
;
Guo, Xiaolong
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
3
,
pp. 256-265
Persistent link: https://www.econbiz.de/10011563213
Saved in:
50
Developing user loyalty for social networking sites : a relational perspective
Gu, Rui
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
Saved in:
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