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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives"
~subject:"Marketing management"
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International journal of entrepreneurship and small business
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
International journal of sports marketing & sponsorship
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
International journal of sport management and marketing : IJSMM
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of strategic marketing
2
Markenkommunikation und Beziehungsmarketing
2
Sport management review
2
Business Guides on the Go
1
Business horizons
1
Developing digital marketing : relationship perspectives
1
Die Ökonomie des Sports in den Medien
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European Sport management quarterly : ESMQ
1
Handbook of research on integrating social media into strategic marketing
1
Integrated marketing communication
1
International journal of business innovation and research : IJBIR
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of innovation and technology management
1
International journal of revenue management : IJRM
1
International review on public and non-profit marketing
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Managing sport business : an introduction
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
New England journal of entrepreneurship : NEJE
1
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Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
Saved in:
2
A comparison of spectators' and franchise staffs' perceptions on the effectiveness of the marketing techniques adopted by the Super Basketball League in Taiwan
Chen, Steve
;
Dick, Ronald
;
Dongfang, Chie-der
;
Teng, Pi-yun
- In:
International journal of entrepreneurship and small business
7
(
2009
)
4
,
pp. 466-477
Persistent link: https://www.econbiz.de/10003866585
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