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~isPartOf:"International journal of hospitality management"
~type:"article"
~type:"book"
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Search: subject_exact:"Brand personality"
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Brand image
79
Markenimage
79
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
58
Markenführung
58
Beziehungsmarketing
35
Relationship marketing
35
Brand
24
Gastronomie
24
Restaurant industry
24
Markenartikel
23
Hotel industry
21
Hotellerie
21
Customer satisfaction
17
Kundenzufriedenheit
17
Brand equity
13
Dienstleistungsqualität
11
Service quality
11
Brand loyalty
10
Confidence
10
Vertrauen
10
Advertising effects
9
Werbewirkung
9
Brand trust
8
Viral marketing
8
Virales Marketing
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Internet marketing
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Online-Marketing
7
Emotion
6
Markentreue
6
Perception
6
Social Web
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Social web
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United States
6
Wahrnehmung
6
Brand attachment
5
Brand personality
5
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79
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79
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Jang, Soocheong
6
King, Ceridwyn
5
Han, Heesup
4
Hyun, Sunghyup Sean
4
Seo, Soobin
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Choe, Ja Young
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Jeong, EunHa
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Lee, Seoki
2
Lee, Timothy J.
2
Sreejesh, S.
2
Sung, Kyongsik
2
Xiong, Lina
2
Zhang, Lu
2
Aagerup, Ulf
1
Ahn, Jiseon
1
Alibakhshi, Setareh
1
Atkinson, Peter
1
Bai, Billy
1
Baloglu, Seyhmus
1
Bang, Nguyen
1
Bianchi, Constanza
1
Boo, Soyoung
1
Braun, Erik
1
Busser, James A.
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Chang, Kuo-Chien
1
Chen, Annie Huiling
1
Chen, Cheng-Hao Steve
1
Chen, Han
1
Cheng, Yi-Sung
1
Cheng, Yuqiao
1
Cheung, Catherine
1
Chi, Christina Geng-Qing
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International journal of hospitality management
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
100
Journal of marketing communications
93
Marketing intelligence & planning
88
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Journal of marketing
61
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of Islamic marketing
53
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of internet marketing and advertising : IJIMA
52
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
79
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
5
Brand affiliation and the hotel asset market
Liu, Peng
;
Freybote, Julia
;
Das, Prashant
- In:
International journal of hospitality management
109
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014282513
Saved in:
6
How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien
;
Cheng, Yi-Sung
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
Saved in:
7
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
8
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
9
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
10
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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