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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Moschis, George P."
~person:"Pentina, Iryna"
~person:"Rita, Paulo"
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Internet marketing
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social media
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Moschis, George P.
Pentina, Iryna
Rita, Paulo
Assimakopoulos, Costas
4
Xiang, Zheng
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Loureiro, Sandra Maria Correia
3
Moro, Sérgio
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Vrontis, Demetris
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality marketing & management
European research on management and business economics
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
European journal of management and business economics : EJM&BE
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
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Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
9
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1
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9
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9
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
3
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
4
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
5
Factors influencing hotels' online prices
Moro, Sérgio
;
Rita, Paulo
;
Oliveira, Cristina
- In:
Journal of hospitality marketing & management
27
(
2018
)
4
,
pp. 443-464
Persistent link: https://www.econbiz.de/10011880439
Saved in:
6
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
7
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
8
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
9
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
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