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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~subject:"Inter-firm cooperation"
~subject:"Konsumentenverhalten"
~subject:"Wissensmanagement"
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Inter-firm cooperation
Konsumentenverhalten
Wissensmanagement
Social Web
173
Social web
173
Business network
147
Unternehmensnetzwerk
147
Internet marketing
115
Online-Marketing
115
Social network
108
Soziales Netzwerk
108
Consumer behaviour
102
Innovation
100
Forschungskooperation
88
Research collaboration
88
Knowledge transfer
65
Wissenstransfer
65
Strategic alliance
62
Strategische Allianz
62
social media
57
Brand management
51
Markenführung
51
Innovation management
48
Innovationsmanagement
48
Viral marketing
42
Virales Marketing
42
Theorie
41
Theory
41
Beziehungsmarketing
36
Relationship marketing
36
Network
34
Patent
34
Brand image
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Markenimage
32
Netzwerk
31
Unternehmenskooperation
31
Advertising effects
27
Werbewirkung
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26
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26
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25
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154
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154
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Almeida, Paul
3
Rita, Paulo
3
Aalbers, Rick
2
Bao, Tong
2
Brennecke, Julia
2
Duh, Helen Inseng
2
Faems, Dries
2
Hohberger, Jan
2
Kwon, Eun Sook
2
Logan, Kelty
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Moro, Sérgio
2
Ramos, Ricardo F.
2
Rodríguez-Pose, Andrés
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Aharonson, Barak S.
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Akbulut, Ayşe
1
Aksoy, Nilsah Cavdar
1
Al Alam, Adel F.
1
Al-Mamun, Abdullah
1
Amburgey, Terry L.
1
Amin, Ash
1
Andersen, Kristina Vaarst
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Annamalai, Balamurugan
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Antoniadis, Ioannis
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Armelini, Guillermo
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Arnita, Devi
1
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Aslesen, Heidi Wiig
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Assimakopoulos, Costas
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Aziz, Miriam R.
1
Babakus, Emin
1
Baek, Hyunmi
1
Bailey, Ainsworth Anthony
1
Balakrishnan, Janarthanan
1
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International journal of internet marketing and advertising : IJIMA
Research policy : policy, management and economic studies of science, technology and innovation
Journal of business research : JBR
332
Journal of retailing and consumer services
194
Technological forecasting & social change : an international journal
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of knowledge management
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
58
SpringerLink / Bücher
55
Information systems research : ISR
50
Journal of marketing communications
50
International journal of advertising : the review of marketing communications
49
International journal of production research
49
Journal of promotion management : innovations in planning and applied research
49
Technology analysis & strategic management
49
Journal of internet commerce
46
Journal of management information systems : JMIS
46
International journal of electronic marketing and retailing : IJEMR
45
Psychology & marketing
44
International journal of business information systems : IJBIS
43
International journal of consumer studies
43
Strategic management journal
42
The journal of brand management : an international journal
42
International journal of innovation management
39
Journal of marketing
39
International journal of technology management : IJTM
38
International journal of technology marketing : IJTMkt
38
Journal of electronic commerce research : JECR
38
Electronic commerce research
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Marketing intelligence & planning
36
International journal of hospitality management
34
Journal of marketing management : MM
34
Knowledge management research & practice : KMRP
34
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
33
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ECONIS (ZBW)
154
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154
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1
The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Aziz, Miriam R.
;
Al Alam, Adel F.
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 364-385
Persistent link: https://www.econbiz.de/10015065565
Saved in:
2
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
3
An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy : a research on university students
Akbulut, Ayşe
;
Esiyok, Elif
;
Cigdemoglu, Ceyhan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 272-291
Persistent link: https://www.econbiz.de/10015065539
Saved in:
4
Does a chatbot's location influence consumer attitude and intentions?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Waetermans, Guillaume
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10015065540
Saved in:
5
What drives Generation Z to advocate for a brand online?
Mishra, Vivek
;
Das, Biswajit
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015065487
Saved in:
6
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa
;
Yee, Wong Foong
;
Hwa, Jacky Cheah Jun
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
Saved in:
7
Role of parasocial interaction and planned behaviour theory in consumption restriction intentions
Durmaz, Ahmet
;
Yuksel, Mehmet
;
Aksoy, Nilsah Cavdar
; …
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 83-107
Persistent link: https://www.econbiz.de/10015065493
Saved in:
8
The visible hand of cluster policy makers : an analysis of Aerospace Valley (2006-2015) using a place-based network methodology
Lucena-Piquero, D.
;
Vicente, Jérôme
- In:
Research policy : policy, management and economic …
48
(
2019
)
3
,
pp. 830-842
Persistent link: https://www.econbiz.de/10012128592
Saved in:
9
Firm exit from open multiparty alliances : the role of social influence, uncertainty, and interfirm imitation in collective technology development
Gerges-Yammine, Rand
;
Wal, Anne ter
- In:
Research policy : policy, management and economic …
52
(
2023
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014249586
Saved in:
10
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
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