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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~person:"Srivastava, Vibhava"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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International journal of internet marketing and advertising : IJIMA
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Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
2
Modelling antecedents of scepticism towards green advertising : evidence from India
Srivastava, Vibhava
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10011859034
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