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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Subject
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Consumer behaviour
Markenartikel
Relationship marketing
Konsumentenverhalten
214
Internet marketing
203
Online-Marketing
203
Social Web
151
Social web
151
Brand management
70
Markenführung
70
Advertising effects
67
Beziehungsmarketing
67
Online retailing
67
Online-Handel
67
Werbewirkung
67
Viral marketing
61
Virales Marketing
61
social media
57
Advertising
55
Werbung
55
Brand image
52
Markenimage
52
E-commerce
50
Electronic Commerce
50
Website
33
Marketing management
29
Marketingmanagement
29
Internet
25
USA
24
United States
24
Customer satisfaction
22
Kundenzufriedenheit
22
Confidence
20
Vertrauen
20
Brand
18
Social network
18
Soziales Netzwerk
18
purchase intention
18
Facebook
17
Innovation adoption
16
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All
Undetermined
122
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Article
233
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3
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Article in journal
Aufsatz in Zeitschrift
236
Collection of articles of several authors
3
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3
Case study
1
Fallstudie
1
Language
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English
Author
All
Rita, Paulo
5
Moschis, George P.
3
Assimakopoulos, Costas
2
Bao, Tong
2
Dangi, Hamendra Kumar
2
Deshwal, Pankaj
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Fortin, David R.
2
Giraldi, Janaina de Moura Engracia
2
Guerreiro, João Pedro Silva Martins
2
Kwon, Eun Sook
2
Lee, Chunsik
2
Logan, Kelty
2
Malik, Anuradha
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Sanz Blas, Silvia
2
Srivastava, Vibhava
2
Wu, Linwan
2
Abdalla, Márcio Moutinho
1
Abdrabbo, Tariq
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Ahmed, Zafar U.
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Akbulut, Ayşe
1
Akdoğan, Kutay
1
Akroush, Mamoun N.
1
Aksoy, Nilsah Cavdar
1
Al Alam, Adel F.
1
Al Khasawneh, Mohammad Hamdi
1
Al-Hujran, Omar
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
2,298
Journal of retailing and consumer services
2,069
International journal of hospitality management
845
International journal of consumer studies
767
Psychology & marketing
696
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Industrial marketing management : the international journal for industrial and high-tech firms
484
The journal of brand management : an international journal
471
Asia Pacific journal of marketing and logistics
433
The journal of product & brand management
429
European journal of marketing : EJM
414
Journal of marketing
384
Journal of marketing research : JMR
380
Management science : journal of the Institute for Operations Research and the Management Sciences
380
Journal of the Academy of Marketing Science
378
Journal of travel and tourism marketing
370
Tourism management : research, policies, practice
369
Journal of marketing management : MM
368
The journal of services marketing
368
Journal of retailing
362
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Marketing intelligence & planning
332
Journal of international consumer marketing
329
Cogent business & management
327
The service industries journal
325
Journal of marketing communications
321
Marketing letters : a journal of research in marketing
321
International journal of contemporary hospitality management
315
International journal of retail & distribution management
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
314
The international review of retail, distribution and consumer research
313
Journal of strategic marketing
309
Journal of fashion marketing and management
295
The journal of consumer marketing
294
Journal of consumer behaviour : an international research review
291
Journal of business ethics : JOBE
290
Journal of hospitality marketing & management
288
Technological forecasting & social change : an international journal
285
Young consumers : insight and ideas for responsible marketers
259
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Source
All
ECONIS (ZBW)
236
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1
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236
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1
Apparel e-tailing : website quality indicators and customer satisfaction
Bansal, Neeraj
;
Sharma, Sanjeev Kumar
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 410-427
Persistent link: https://www.econbiz.de/10015065568
Saved in:
2
CSR ad impact on purchase intention
In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10015065494
Saved in:
3
Does a chatbot's location influence consumer attitude and intentions?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Waetermans, Guillaume
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10015065540
Saved in:
4
Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa
;
Yee, Wong Foong
;
Hwa, Jacky Cheah Jun
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
Saved in:
5
An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy : a research on university students
Akbulut, Ayşe
;
Esiyok, Elif
;
Cigdemoglu, Ceyhan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 272-291
Persistent link: https://www.econbiz.de/10015065539
Saved in:
6
The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Aziz, Miriam R.
;
Al Alam, Adel F.
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 364-385
Persistent link: https://www.econbiz.de/10015065565
Saved in:
7
The level of involvement and consumer response to advertising through hashtags : a segmentation approach with self-organising maps
Bahrainizad, Manijeh
;
Aslami, Sepideh
;
Jamshidi, Nosrat
- In:
International journal of internet marketing and …
20
(
2024
)
3-4
,
pp. 386-409
Persistent link: https://www.econbiz.de/10015065567
Saved in:
8
Online customer experience : a review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 229-271
Persistent link: https://www.econbiz.de/10015065532
Saved in:
9
Players' attitudes towards advertising in mobile games
Christino, Juliana Maria Magalhães
;
Cardozo, Erico …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
Saved in:
10
Reassessing brand versus concept associations : comparing free association task and sensory cue-based task
Ghosh Chowdhury, Tilottama
;
Murshed, Feisal
;
Messier, Meghan
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10015065510
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