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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Abuljadail, Mohammad"
~person:"Efthymios, Constantinides,"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Markenimage
Relationship marketing
Beziehungsmarketing
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Consumer behaviour
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Internet marketing
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Online-Marketing
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Social web
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social media
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brand loyalty
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co-creation
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customer empowerment
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engagement
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global brands
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innovation
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Abuljadail, Mohammad
Efthymios, Constantinides,
Assimakopoulos, Costas
2
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
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2
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
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