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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Internet marketing
198
Online-Marketing
198
Consumer behaviour
175
Konsumentenverhalten
175
Social Web
145
Social web
145
Online retailing
63
Online-Handel
63
Brand management
60
Markenführung
60
Beziehungsmarketing
53
Relationship marketing
53
social media
53
Advertising effects
52
Viral marketing
52
Virales Marketing
52
Werbewirkung
52
E-commerce
48
Electronic Commerce
48
Advertising
42
Markenimage
42
Werbung
42
Website
31
Marketing management
24
Marketingmanagement
24
Internet
22
USA
20
United States
20
Confidence
16
Facebook
16
Vertrauen
16
Social network
14
Soziales Netzwerk
14
Innovation adoption
13
Innovationsakzeptanz
13
purchase intention
13
Brand
12
Customer satisfaction
12
KMU
12
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42
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Article in journal
Case study
Aufsatz in Zeitschrift
42
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English
42
Author
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Kwon, Eun Sook
2
Al-Mamun, Abdullah
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Decker, Reinhold
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Gammoh, Bashar S.
1
Gautam, Omvir
1
George, Jossy P.
1
Giovanis, Apostolos
1
Godwin, Benny J.
1
Greve, Goetz
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Güngör, Ayşegül Sağkaya
1
Heidari, Setareh
1
Ismail, Ahmed Rageh
1
Jaitly, Rahul Chander
1
Jensen, Jan Møller
1
Jeong, Hyun Ju
1
Kancherla, Akshay
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
84
Journal of retailing and consumer services
60
The journal of product & brand management
49
The journal of brand management : an international journal
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Tourism management : research, policies, practice
17
Cogent business & management
16
Asia Pacific journal of marketing and logistics
15
Marketing intelligence & planning
15
Journal of internet commerce
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of promotion management : JPM
13
Psychology & marketing
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of electronic commerce research : JECR
11
European journal of marketing : EJM
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Tourism management perspectives : TMP
10
Journal of advertising research
9
Journal of marketing
9
Journal of marketing management : MM
9
International journal of consumer studies
8
Journal of fashion marketing and management
8
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Business horizons
7
International journal of electronic commerce : IJEC
7
International journal of sports marketing & sponsorship
7
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
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ECONIS (ZBW)
42
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1
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
7
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
8
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
9
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
10
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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