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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenführung"
~subject:"Social Web"
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Markenführung
Social Web
Social web
153
Internet marketing
134
Online-Marketing
134
Consumer behaviour
127
Konsumentenverhalten
127
social media
57
Brand management
53
Beziehungsmarketing
44
Relationship marketing
44
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43
Virales Marketing
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Boutsouki, Christina
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2
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1
Abuljadail, Mohammad
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
478
Technological forecasting & social change : an international journal
243
Journal of retailing and consumer services
227
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
151
Information systems research : ISR
148
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
118
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Industrial marketing management : the international journal for industrial and high-tech firms
96
The journal of brand management : an international journal
91
Business horizons
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
87
Journal of marketing communications
87
Electronic commerce research
85
International journal of hospitality management
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
81
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
The journal of product & brand management
75
Journal of marketing management : MM
74
Journal of travel and tourism marketing
73
International journal of electronic marketing and retailing : IJEMR
69
Journal of information & knowledge management : JIKM
68
Cogent business & management
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
International journal of networking and virtual organisations : IJNVO
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Journal of strategic marketing
58
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ECONIS (ZBW)
156
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1
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156
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1
Does a chatbot's location influence consumer attitude and intentions?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Waetermans, Guillaume
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10015065540
Saved in:
2
Brand personality management of Indian business schools on Twitter : a machine learning approach
Anand, V.
;
Kumar, Daruri Venkata Srinivas
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 311-338
Persistent link: https://www.econbiz.de/10015065543
Saved in:
3
Identifying sources of noise within the networked interplay of marketing messages in social media communication
Hardcastle, Kimberley
;
Edirisingha, Prabash Aminda
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10015065515
Saved in:
4
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
7
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
8
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
9
An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy : a research on university students
Akbulut, Ayşe
;
Esiyok, Elif
;
Cigdemoglu, Ceyhan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 272-291
Persistent link: https://www.econbiz.de/10015065539
Saved in:
10
The influence of digital marketing on tourists' behavioural intentions from social networks and e-WOM interactions
Aziz, Miriam R.
;
Al Alam, Adel F.
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 364-385
Persistent link: https://www.econbiz.de/10015065565
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