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~isPartOf:"International journal of management & transformation : ... annual edition"
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International journal of management & transformation : ... annual edition
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Impact of brand placement in Indian films on brand recognition by consumers
Agarwal, P. K.
;
Kumar, Pradeep
;
Tyagi, A. K.
;
Gupta, Swati
- In:
International journal of management & transformation : …
6
(
2012
)
1/2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10009775195
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