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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International marketing review"
~source:"econis"
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Search: subject:"Brand Management"
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Brand management
165
Markenführung
165
Consumer behaviour
111
Konsumentenverhalten
111
Brand image
108
Markenimage
108
Brand
67
Markenartikel
66
International marketing
36
Internationales Marketing
36
Designation of origin
19
Herkunftsbezeichnung
19
Advertising effects
18
Social Web
18
Social web
18
Werbewirkung
18
Beziehungsmarketing
17
Relationship marketing
17
Advertising
15
Marketing management
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Marketingmanagement
14
Internet marketing
13
Online-Marketing
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Personality psychology
12
Persönlichkeitspsychologie
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Werbung
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Brand equity
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Luxury goods
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Luxusgüter
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Branding
9
Brand extension
8
Cultural identity
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Emerging economies
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Kulturelle Identität
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Markentransfer
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Schwellenländer
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Social media
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Viral marketing
8
Virales Marketing
8
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164
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He, Jiaxun
4
Steenkamp, Jan-Benedict E. M.
4
Barnes, Bradley R.
3
Gijsbrechts, Els
3
Himme, Alexander
3
Nguyen, Hang T.
3
Pauwels, Koen
3
Sattler, Henrik
3
Septianto, Felix
3
Wang, Cheng Lu
3
Belk, Russell W.
2
Bowman, Douglas
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Dev, Chekitan S.
2
Diamantopoulos, Adamantios
2
Ewijk, Bernadette J. van
2
Fischer, Marc
2
Ge, Jiaye
2
Han, C. M.
2
Huang, Ming-Hui
2
Ilicic, Jasmina
2
Japutra, Arnold
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
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Mittal, Vikas
2
Ozsomer, Aysegul
2
Pelsmacker, Patrick de
2
Pieters, Rik
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Schnittka, Oliver
2
Seo, Yuri
2
Srinivasan, Shuba
2
Srivastava, Rajendra Krishan
2
Verlegh, Peeter
2
Wang, Yajin
2
Warlop, Luk
2
Winterich, Karen Page
2
Yildirim, Gokhan
2
Zenker, Sebastian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International marketing review
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
316
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Innovatives Markenmanagement
76
Journal of promotion management : innovations in planning and applied research
75
International journal of internet marketing and advertising : IJIMA
70
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
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1
Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Lefkeli, Deniz
;
Karataş, Mustafa
;
Gürhan-Canli, Zeynep
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 138-155
Persistent link: https://www.econbiz.de/10015057429
Saved in:
2
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
3
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
4
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
5
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
6
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
7
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
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8
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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9
Luxury branding and the creator economy : emerging challenges and future avenues
Prandelli, Emanuela
;
Wang, Yajin
;
Weijo, Henri
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 455-467
Persistent link: https://www.econbiz.de/10015057493
Saved in:
10
Building a value-creating brand in internationalizing small and medium-sized enterprises
Chang, Hsing-Hua Stella
;
Fong, Cher Min
;
Chang, Min-Hua
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 593-614
Persistent link: https://www.econbiz.de/10015057114
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