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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bombaij, Nick J. F."
~person:"Calantone, Roger J."
~person:"Cambra-Fierro, Jesús"
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Search: "Customer relationship management"
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Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
2
Einzelhandel
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International marketing
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
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Bombaij, Nick J. F.
Calantone, Roger J.
Cambra-Fierro, Jesús
Verhoef, Peter C.
5
Neslin, Scott A.
4
Becker, Jan U.
3
Wieringa, Jaap E.
3
Barrot, Christian
2
Bijmolt, Tammo H. A.
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Blut, Markus
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Dekimpe, Marnik G.
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Dev, Chekitan S.
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Huang, Ming-Hui
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Nguyen, Hang T.
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Palmatier, Robert W.
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Sesé, F. Javier
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Ahearne, Michael
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Ailawadi, Kusum L.
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Alavi, Sascha
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Albers, Sönke
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Araujo, Clecio Falcao
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Armelini, Guillermo
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Aroean, Lukman
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Journal of retailing
2
Dissertation Series CentER
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of business economics and management
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Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
4
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1
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
2
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
3
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
4
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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