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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Calantone, Roger J."
~person:"Dev, Chekitan S."
~type:"article"
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Calantone, Roger J.
Dev, Chekitan S.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
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Journal of retailing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business review : the official journal of the European International Business Academy
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing channels : ... distribution systems, strategy, and management
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MIT sloan management review
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The Cornell School of hotel administration handbook of applied hospitality strategy
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Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
3
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
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