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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Fitzsimons, Gavan J."
~subject:"Markenartikel"
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Markenartikel
Augmented brand associations
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Brand
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Brand image
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Brand image change
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Consumer behaviour
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Dampened brand associations
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Fitzsimons, Gavan J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
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