//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Impact"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Impact
Market research
Marketing theory
18
Marketingtheorie
18
Marketing
10
Bibliometrics
7
Bibliometrie
7
Marketing management
5
Marketingmanagement
5
Betriebliche Wertschöpfung
4
Theory
4
Value creation
4
Marketing science
3
Marktforschung
3
Theorie
3
USA
3
United States
3
Welt
3
World
3
Academic research
2
Consumer behaviour
2
Konsumentenverhalten
2
Marketing academia
2
Marketing domain
2
Marketing thought
2
Research
2
Scientific method
2
Wissenschaftliche Methode
2
Agent-based modeling
1
Agentenbasierte Modellierung
1
Beziehungsmarketing
1
Competition
1
Computational grounded theory
1
Decision
1
Dienstleistungsmarketing
1
Ecosystem
1
Entscheidung
1
Forschung
1
Führungskräfte
1
Game theory
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Stremersch, Stefan
4
Kayande, Ujwal
3
Roberts, John H.
3
Lehmann, Donald R.
2
Winter, Russell S.
2
Haenlein, Michael
1
Kohli, Ajay Kumar
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Review of marketing research
9
SAGE library in marketing
8
The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : MM
6
Critical marketing : defining the field
5
SpringerLink / Bücher
5
Fundamentals of marketing research ; Vol. 6
4
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International series in quantitative marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
International journal of market research
2
Journal of marketing
2
Marketing theory
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Qualitative marketing research : approaches, techniques and analysis
2
Springer eBook Collection / Business and Management
2
The marketing review
2
WiSo-Lehr- und Handbücher
2
... AMA educators' proceedings
1
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Applied Marketing Science /Angewandte Marketingforschung
1
Australasian marketing journal
1
BWL Tourismus 8-2011
1
Betriebswirtschaftliche Schriften
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
2
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
3
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
4
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
Saved in:
5
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->