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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of international consumer marketing"
~source:"econis"
~subject:"Comparison"
~subject:"Music"
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Comparison
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Advertising effects
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3
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International journal of sports marketing & sponsorship
Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising research
6
Journal of marketing communications
6
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : JPM
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advertising in new formats and media : current research and implications for marketers
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Advertising, promotion, and new media
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Australasian marketing journal
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Berichte aus der Betriebswirtschaft
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Breaking new ground in theory and practice
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Brick & mortar shopping in the 21st century
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Business research quarterly : BRQ
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Communicating corporate social responsibility : perspectives and practice
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Direct marketing : an international journal
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Forum für Fachsprachen-Forschung : FFF
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Handbook on cross-cultural marketing
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Health marketing quarterly
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ECONIS (ZBW)
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
3
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Uhm, Jun-Phil
;
Lee, Hyun-Woo
;
Han, Jin Wook
;
Kim, Dong-Kyu
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012797835
Saved in:
4
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
5
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
6
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
7
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Saved in:
8
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
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