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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Event"
~subject:"USA"
~subject:"Veranstaltung"
~type_genre:"Case study"
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International journal of sports marketing & sponsorship
Social enterprise and special events : market-based approaches to mission-driven gatherings
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Journal of sport management : the official journal of the North American Society of Sport Management
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Managing consumer services : factory or theater?
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Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
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