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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing management : MM"
~subject:"Social Web"
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Social Web
Social web
134
Consumer behaviour
84
Konsumentenverhalten
84
Internet marketing
66
Online-Marketing
66
social media
37
Viral marketing
30
Virales Marketing
30
Brand management
29
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25
Beziehungsmarketing
23
Relationship marketing
23
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Melanthiou, Yioula
4
Dessart, Laurence
3
Al Khasawneh, Mohammad Hamdi
2
Calder, Bobby J.
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
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El Hajjar, Samer
2
Gironda, John T.
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Golf-Papez, Maja
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Kerrigan, Finola
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Khrouf, Lilia
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Komodromos, Marcos
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Korgaonkar, Pradeep K.
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Maghraoui, Souad
2
Malthouse, Edward C.
2
Marbach, Julia
2
Molesworth, Mike
2
Morgan-Thomas, Anna
2
Nunan, Daniel
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Papaioannou, Eugenia
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Polonsky, Michael J.
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Raquel, Cristiana
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Reyes, Ian
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Stockinger, Hanna
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Veer, Ekant
2
Veloutsou, Cleopatra
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Abdelkhaleq, Halley
1
Abedin, Babak
1
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Abu Salhieh, Leen
1
Achlada, Chara
1
Acikgoz, Fulya
1
Al Sharaideh, Farah
1
Al Zubi, Rashed
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Al-Haddad, Shafiq
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Alsayyed, Yousef
1
Alturas, Bráulio
1
Andrews, Lynda
1
Angell, Ian O.
1
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1
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Academy of Marketing
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International journal of technology marketing : IJTMkt
Journal of marketing management : MM
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
International journal of networking and virtual organisations : IJNVO
65
Journal of electronic commerce research : JECR
65
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
CESifo working papers
56
Journal of advertising research
56
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ECONIS (ZBW)
134
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134
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1
COVID-19 resilience via digital cultural heritage : digital life in museums and festivals during the anthropause
Belenioti, Zoe-Charis
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10013486147
Saved in:
2
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
3
Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers : moderating role of media literacy
Mishra, Vivek
;
Gupta, Piyush
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 269-288
Persistent link: https://www.econbiz.de/10015062514
Saved in:
4
Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel
;
Hadziahmetovic, Nereida
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
Saved in:
5
A study on consumers' online shopping behaviour : an integrated model
Nam Tien Duong
;
Thuy Dung Pham Thi
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 314-338
Persistent link: https://www.econbiz.de/10015062517
Saved in:
6
Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia
;
Gutiérrez-Leefmans, Manuela
; …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
Saved in:
7
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
8
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
9
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
10
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
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