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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Consumer behaviour"
~subject:"Innovation management"
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Consumer behaviour
Innovation management
Social Web
63
Social web
63
Internet marketing
37
Online-Marketing
37
Konsumentenverhalten
33
social media
20
Viral marketing
13
Virales Marketing
13
Beziehungsmarketing
11
Relationship marketing
11
Innovationsmanagement
10
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8
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Online-Handel
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social media marketing
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open innovation
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purchase intention
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El Hajjar, Samer
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Acikgoz, Fulya
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
228
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
100
Technological forecasting & social change : an international journal
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
41
International journal of consumer studies
39
Journal of management information systems : JMIS
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Information systems research : ISR
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
34
Electronic commerce research
34
Journal of marketing
33
Marketing intelligence & planning
33
Journal of marketing management : MM
32
International journal of business information systems : IJBIS
30
International journal of electronic commerce : IJEC
30
International journal of hospitality management
29
Tourism management : research, policies, practice
29
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of open innovation : technology, market, and complexity
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
SpringerLink / Bücher
24
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ECONIS (ZBW)
38
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38
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1
Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers : moderating role of media literacy
Mishra, Vivek
;
Gupta, Piyush
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 269-288
Persistent link: https://www.econbiz.de/10015062514
Saved in:
2
Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel
;
Hadziahmetovic, Nereida
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
Saved in:
3
A study on consumers' online shopping behaviour : an integrated model
Nam Tien Duong
;
Thuy Dung Pham Thi
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 314-338
Persistent link: https://www.econbiz.de/10015062517
Saved in:
4
Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia
;
Gutiérrez-Leefmans, Manuela
; …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
Saved in:
5
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
6
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
7
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
8
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
9
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
10
Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
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