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~isPartOf:"International marketing review"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Brand
Consumer behaviour
401
Konsumentenverhalten
401
Jugendliche
117
Youth
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Brand image
84
Markenimage
84
Brand management
76
Markenführung
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42
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Ge, Jiaye
2
Magnusson, Peter
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
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Andéhn, Mikael
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Ezan, Pascale
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International marketing review
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing intelligence & planning
35
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of promotion management : JPM
23
Journal of retailing
23
Cogent business & management
22
European journal of marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of market research
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
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ECONIS (ZBW)
42
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
3
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
4
Chinese young consumers' response to negative brand information of electric vehicles : do personal cultural values matter?
Shen, Xiaoting
;
Zhao, Yimeng
;
Yu, Jia
;
Yu, Mingzhou
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047385
Saved in:
5
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
6
Young consumers influence by older generations : developing the construct and scale to measure intergenerational brand influence
Sotelo-Duarte, Manuel
;
Gónzalez-Cavazos, Beatriz
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10014302690
Saved in:
7
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
8
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
9
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
10
It takes two to tango : young Chinese consumers' perspectives on global smartphone brands
Yu, Hong Yan
;
Yang, Deli
;
Yoder, Carol
;
Sonmez, Mahmut
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014381046
Saved in:
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