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Corruption and brand value
Lin, Chih-Pin
;
Chuang, Cheng-Min
- In:
International marketing review
33
(
2016
)
6
,
pp. 758-780
Persistent link: https://www.econbiz.de/10011630120
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How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
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