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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
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Journal of advertising research
Journal of retailing and consumer services
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
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International journal of forecasting
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Exploring the influence of online reviews and motivating factors on sales : a meta-analytic study and the moderating role of product category
Li, Kunlin
;
Chen, Yuhan
;
Zhang, Liyi
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012268995
Saved in:
2
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
3
The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel
;
Umblijs, Andris
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
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