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~isPartOf:"Journal of advertising research"
~isPartOf:"Media-Perspektiven"
~isPartOf:"ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit"
~subject:"Fernsehprogramm"
~type_genre:"Article in journal"
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Search: subject:"Fernsehen"
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Fernsehprogramm
Television programme
24
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16
Germany
16
Media usage
15
Mediennutzung
15
Fernsehwerbung
11
Television advertising
11
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Journal of advertising research
Media-Perspektiven
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
The journal of media economics
29
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
JMM : the international journal on media management
12
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Sport management review
5
Applied economics letters
4
International journal on media management : JMM
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
The American journal of economics and sociology
4
Applied economics
3
Arts and the market
3
European journal of marketing : EJM
3
International journal of sports marketing & sponsorship
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of cultural economics
3
Journal of marketing communications
3
Journal of the European Economic Association
3
Organization : the critical journal of organization, theory and society
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The B.E. journal of economic analysis & policy
3
The economic journal : the journal of the Royal Economic Society
3
The journal of socio-economics
3
American economic journal : a journal of the American Economic Association
2
Atlantic economic journal : AEJ
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
2
International journal of advertising : the review of marketing communications
2
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ECONIS (ZBW)
24
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1
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
2
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
3
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
4
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
5
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
6
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
Saved in:
7
The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009618393
Saved in:
8
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
9
The appeal of reality television for teen and pre-teen audiences : the power of "connectedness" and psycho-demographics
Patino, Anthony W.
;
Kaltcheva, Veltichka D.
;
Smith, …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 288-297
Persistent link: https://www.econbiz.de/10009127046
Saved in:
10
Was Kinder sehen : eine Analyse der Fernsehnutzung Drei- bis 13-jähriger 2008
Feierabend, Sabine
;
Klingler, Walter
- In:
Media-Perspektiven
(
2009
)
3
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003824992
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