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~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of services marketing"
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Consumer behaviour
248
Konsumentenverhalten
248
Beziehungsmarketing
232
Relationship marketing
232
Customer satisfaction
140
Kundenzufriedenheit
140
Service quality
138
Dienstleistungsqualität
137
Advertising effects
131
Werbewirkung
131
Internet marketing
127
Online-Marketing
127
USA
103
United States
103
Brand management
96
Markenführung
96
Advertising
78
Werbung
78
Customer service
76
Kundenservice
76
Social Web
65
Social web
65
Viral marketing
65
Virales Marketing
65
Dienstleistungssektor
55
Service industry
55
Dienstleistungsmarketing
52
Marketing management
52
Marketingmanagement
52
Services marketing
52
Brand image
41
Markenimage
41
Customer integration
40
Kundenintegration
40
Emotion
38
Services
38
Dienstleistung
34
Beschwerdemanagement
29
Brand
29
Complaint management
29
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719
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719
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719
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Fulgoni, Gian M.
11
Ford, John B.
9
Koslow, Scott
7
Lipsman, Andrew
7
Mattila, Anna S.
7
Klaus, Philipp
6
Romaniuk, Jenni
6
Sharp, Byron
6
Christodoulides, George
5
Fulgoni, Gian
5
Kennedy, Rachel
5
O'Cass, Aron
5
Precourt, Geoffrey
5
Sharma, Piyush
5
Chang, Chun-Tuan
4
Dagger, Tracey S.
4
Dahlén, Micael
4
Fay, Brad
4
Grönroos, Christian
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Keller, Ed
4
Neale, Larry
4
Thorbjørnsen, Helge
4
West, Douglas C.
4
Aksoy, Lerzan
3
Alkire, Linda
3
Altinay, Levent
3
Bellman, Steven
3
Benoit, Sabine
3
Bruce, Helen L.
3
Burton, Jamie
3
Campbell, Colin
3
Campbell, Colin L.
3
Cohen, Justin
3
Colliander, Jonas
3
Furrer, Olivier
3
Gruber, Thorsten
3
Gustafsson, Anders
3
Heinonen, Kristina
3
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Journal of advertising research
The journal of services marketing
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
716
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
537
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
515
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The service industries journal
369
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
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ECONIS (ZBW)
719
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1
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719
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1
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
4
Searching for the holy grail of sponsorship-linked
marketing
: a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
5
Searching for the holy grail of sponsorship-linked
marketing
: a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
6
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
7
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
8
The impact of social media use on customer experiences within physical service environments
Johns, Raechel
;
Walsh, Michael J.
;
Dale, Naomi F.
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10014314408
Saved in:
9
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
10
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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