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~isPartOf:"Journal of advertising research"
~person:"Neijens, Peter"
~source:"econis"
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Neijens, Peter
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Media and convergence management
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ECONIS (ZBW)
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The interactive authority of
brand
Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
2
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
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