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~isPartOf:"Journal of advertising research"
~subject:"Advertising"
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Advertising
Advertising effects
130
Werbewirkung
130
Internet marketing
114
Online-Marketing
114
Consumer behaviour
80
Konsumentenverhalten
80
Werbung
76
USA
72
United States
72
Brand management
65
Markenführung
65
Marketing management
44
Marketingmanagement
44
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39
Social web
39
Viral marketing
34
Virales Marketing
34
Market research
25
Marktforschung
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Brand
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Markenartikel
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Brand image
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Markenimage
23
Marketing
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Advertising industry
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Werbewirtschaft
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Television advertising
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Advertising planning
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Communication
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Kommunikation
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Journal of advertising research
International journal of advertising : the review of marketing communications
116
Journal of business research : JBR
97
Journal of marketing communications
91
International journal of advertising : the quarterly review of marketing communications
74
European Journal of Marketing
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of Consumer Marketing
54
International journal of internet marketing and advertising : IJIMA
50
Journal of historical research in marketing
48
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
44
Strategic Direction
40
European journal of operational research : EJOR
39
Journal of retailing and consumer services
39
Journal of advertising : official publication of the American Academy of Advertising
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Health marketing quarterly
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising
32
European journal of marketing : EJM
28
Journal of Services Marketing
28
Journal of marketing
27
SpringerLink / Bücher
27
Journal of marketing research : JMR
26
International Marketing Review
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Psychology & marketing
23
Journal of Product & Brand Management
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Young Consumers
19
Journal of global marketing
18
International journal of industrial organization
17
Journal of current issues and research in advertising
17
Journal of current issues and research in advertising : JCIRA
17
Marketing Intelligence & Planning
17
Marketing letters : a journal of research in marketing
17
NBER working paper series
17
Asia Pacific journal of marketing and logistics
16
Journal of marketing management : MM
16
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ECONIS (ZBW)
76
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1
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
4
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
5
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
6
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
7
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
8
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
9
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
10
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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