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~isPartOf:"Journal of advertising research"
~subject:"Kommunikation"
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Kommunikation
Advertising effects
130
Werbewirkung
130
Internet marketing
114
Online-Marketing
114
Consumer behaviour
80
Konsumentenverhalten
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Bush, Kristin
1
Carlson, Les
1
Coryn, Chris L. S.
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D'Attoma, Ida
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Gázquez-Abad, Juan Carlos
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Suárez-Álvarez, Leticia
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Vázquez Casielles, Rodolfo
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Wiesenfeld, David
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Journal of advertising research
SpringerLink / Bücher
59
Journal of business research : JBR
23
Research
21
Journal of marketing communications
17
Journal of communication management : an international journal
16
Basler Schriften zum Marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Corporate communications : an international journal
14
Europäische Kulturen in der Wirtschaftskommunikation
13
European journal of marketing : EJM
10
essentials
10
Springer Reference Wirtschaft
9
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of retailing and consumer services
8
Gabler Edition Wissenschaft
7
Gabler Research
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of internet marketing and advertising : IJIMA
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Springer eBook Collection / Business and Economics
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Europäische Hochschulschriften / 5
5
Journal of promotion management : JPM
5
Journal of service management
5
Marketing : ZFP ; journal of research and management
5
Marketing communication : new approaches, technologies, and styles
5
Psychology & marketing
5
Strategic corporate communication in the digital age
5
The journal of consumer marketing
5
Business horizons
4
Central European business review : CEBR
4
Foundations of Management : the journal of Warsaw University of Technology
4
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
4
Health marketing quarterly
4
International journal of contemporary hospitality management
4
Journal of marketing
4
Journal of marketing research : JMR
4
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
2
Why the experiential view is vital to
marketing
communications research now : an enhanced framework for examining the effects of contemporary
marketing
Hermann, Jean-Luc
;
Ford, John B.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 119-122
Persistent link: https://www.econbiz.de/10014317742
Saved in:
3
The influence of parental and communication style on consumer socialization : a meta-analysis informs
marketing
strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
4
All you need is love? : communication insights from Pop Music's number-one hits
Henard, David H.
;
Rossetti, Christian L.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010383784
Saved in:
5
The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo
;
Suárez-Álvarez, Leticia
; …
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
Saved in:
6
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
7
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
8
Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.
;
Wood, Stacy L.
;
Smarandescu, Laura
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 453-461
Persistent link: https://www.econbiz.de/10003614090
Saved in:
9
The various words of mouth moving beyond the "road-to-Damascus" conversion
Romaniuk, Jeni
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009548191
Saved in:
10
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
1
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