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~isPartOf:"Journal of advertising research"
~subject:"Online-Marketing"
~subject:"Social Web"
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Online-Marketing
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Social web
56
Internet marketing
33
Advertising effects
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Consumer behaviour
27
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Lipsman, Andrew
3
Campbell, Colin
2
LaPointe, Pat
2
Milfeld, Tyler
2
Nelson-Field, Karen
2
Pittman, Matthew
2
Riebe, Erica
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Sharp, Byron
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Wiesenfeld, David
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Youn, Kibum
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Journal of advertising research
Journal of business research : JBR
476
Technological forecasting & social change : an international journal
244
Journal of retailing and consumer services
242
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
224
International journal of internet marketing and advertising : IJIMA
173
SpringerLink / Bücher
156
Information systems research : ISR
155
Journal of management information systems : JMIS
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Tourism management : research, policies, practice
124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
116
International journal of business information systems : IJBIS
96
International journal of hospitality management
95
Industrial marketing management : the international journal for industrial and high-tech firms
94
Journal of internet commerce
93
Business horizons
92
Electronic commerce research
92
Management science : journal of the Institute for Operations Research and the Management Sciences
92
International journal of advertising : the review of marketing communications
90
Psychology & marketing
89
Springer eBook Collection
89
Journal of marketing communications
88
Journal of travel and tourism marketing
83
International journal of electronic marketing and retailing : IJEMR
81
Management information systems : mis quarterly
80
Journal of promotion management : innovations in planning and applied research
74
Journal of electronic commerce research : JECR
71
Journal of marketing management : MM
71
Journal of information & knowledge management : JIKM
70
The journal of product & brand management
70
International journal of electronic commerce : IJEC
69
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
69
International journal of technology marketing : IJTMkt
68
Cogent business & management
67
Journal of marketing
67
The journal of brand management : an international journal
67
International journal of networking and virtual organisations : IJNVO
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
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ECONIS (ZBW)
65
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1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
4
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
5
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
6
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
Saved in:
7
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
8
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
9
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
10
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
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