VERBEKE, W.; VERMEIR, I.; PIENIAK, Z.; BRUNSØ, K. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2005
This paper focuses on consumers’ quality perception of fish in Belgium and its impact on interest in information, beliefs and behaviour. Cross-sectional data were collected from a sample of 429 consumers in March 2003. Two dimensions shape fish quality perception: consumer involvement with...