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~isPartOf:"Journal of business ethics : JOBE"
~source:"econis"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
259
Konsumentenverhalten
259
Ethics
98
Ethik
96
Business ethics
77
Unternehmensethik
77
Corporate Social Responsibility
75
Corporate social responsibility
75
Brand image
30
Economic ethics
28
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28
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Markovic, Stefan
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Sierra, Vicenta
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Singh, Jatinder Jit
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Allan, David
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Journal of business ethics : JOBE
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
61
Marketing intelligence & planning
60
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
55
Journal of global marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
44
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
42
Journal of Islamic marketing
42
Journal of the Academy of Marketing Science
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of advertising : the review of marketing communications
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
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ECONIS (ZBW)
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1
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
Saved in:
2
How does brand age influence consumer attitudes toward a firm's unethical behavior?
Zhang, Chi
;
Kashmiri, Saim
;
Cinelli, Melissa
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 699-711
Persistent link: https://www.econbiz.de/10012058520
Saved in:
3
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz
;
Buche, Mari W.
;
Min, Junhong
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Saved in:
4
"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Monnot, Elisa
;
Reniou, Fanny
;
Parguel, Béatrice
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 355-370
Persistent link: https://www.econbiz.de/10011988991
Saved in:
5
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
6
Does fair trade breed contempt? : a cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
3
,
pp. 737-758
Persistent link: https://www.econbiz.de/10012029467
Saved in:
7
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
8
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
9
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
10
How logo colors influence shoppers' judgments of retailer ethicality : the mediating role of perceived eco-friendliness
Sundar, Aparna
;
Kellaris, James J.
- In:
Journal of business ethics : JOBE
146
(
2017
)
3
,
pp. 685-701
Persistent link: https://www.econbiz.de/10011789371
Saved in:
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