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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~language:"eng"
~person:"Sigué, Simon Pierre"
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Advertising
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Sigué, Simon Pierre
Hinterhuber, Andreas
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Ma, Ching-to Albert
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Martín Herrán, Guiomar
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
European journal of operational research : EJOR
2
Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of economic dynamics & control
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ECONIS (ZBW)
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Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
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2
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
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