//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Working paper"
~subject:"Marketing"
~subject:"Political consumerism"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Politische Strömung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Political consumerism
Ideologie
32
Ideology
32
Political ideology
8
Consumer behaviour
7
Konsumentenverhalten
7
Theorie
6
Theory
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Lateinamerika
4
Latin America
4
Marketing theory
4
Marketingtheorie
4
Political party
4
Politische Partei
4
ideology
4
macromarketing
4
Brand management
3
Interessenpolitik
3
Lobbying
3
Markenführung
3
Brand image
2
Business ethics
2
China
2
Coronavirus
2
Führungskräfte
2
Globalisierung
2
Globalization
2
Institutional economics
2
Institutionenökonomik
2
Managers
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Message framing
2
Perception
2
Social network
2
Soziales Netzwerk
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
6
Author
All
Cavallaro, Matteo
1
Dholakia, Nikhilesh
1
Eckhardt, Giana
1
Eckhardt, Giana M.
1
Firat, A. Fuat
1
Kurt, Sumeyra Duman
1
Levy, Sidney J.
1
Luedicke, Marius K.
1
Ozgen, Ozge
1
Pecot, Fabien
1
Varman, Rohit
1
Vasilopoulou, Sofia
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of macromarketing : examining the interactions among markets, marketing, and society
Working paper
Beliefs forming (in) market relationships
1
Expanding disciplinary space : on the potential of critical marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How political ideology drives anti-consumption manifestations
Pecot, Fabien
;
Vasilopoulou, Sofia
;
Cavallaro, Matteo
- In:
Journal of business research : JBR
128
(
2021
),
pp. 61-69
Persistent link: https://www.econbiz.de/10012494440
Saved in:
2
Willingness to punish and reward brands associated to a political ideology (BAPI)
Kurt, Sumeyra Duman
;
Ozgen, Ozge
- In:
Journal of business research : JBR
86
(
2018
),
pp. 468-478
Persistent link: https://www.econbiz.de/10011855375
Saved in:
3
Marketing : culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
4
From marketing ideology to branding ideology
Levy, Sidney J.
;
Luedicke, Marius K.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
Saved in:
5
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
6
Special issue on globalization of marketing ideology
Eckhardt, Giana
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771557
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->