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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Online-Marketing"
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Online-Marketing
Social Web
523
Social web
523
Consumer behaviour
392
Konsumentenverhalten
392
Internet marketing
249
Welt
226
World
226
Brand management
133
Markenführung
133
Social media
129
Relationship marketing
120
Beziehungsmarketing
119
Viral marketing
113
Virales Marketing
113
Brand image
98
Markenimage
98
Innovation
93
Tourism
89
Tourismus
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Online retailing
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Online-Handel
84
Holiday behaviour
77
Urlaubsverhalten
77
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E-commerce
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Electronic Commerce
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Tourism marketing
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Tourismusmarketing
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Innovationsmanagement
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Multinationales Unternehmen
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249
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249
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249
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Filieri, Raffaele
8
Ko, Eunju
5
Richard, Marie-Odile
5
Law, Chun Hung Roberts
4
Schuckert, Markus
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Hajli, Nick
3
Kim, Juran
3
Seo, Yuri
3
Yoon, Sukki
3
Augusto, Mário Gomes
2
Azer, Jaylan
2
Barrio-García, Salvador del
2
Bazi, Saleh
2
Behl, Abhishek
2
Chen, Jie
2
Chen, Qimei
2
Choi, Jeonghye
2
Cui, Geng
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Harrigan, Paul
2
Inversini, Alessandro
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Kyung Hoon
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Lee, Eun-Ju
2
Leung, Daniel
2
Lin, Zhibin
2
Liu, Ran
2
Liu, Xianwei
2
Mariani, Marcello M.
2
Milne, George R.
2
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Journal of business research : JBR
Journal of travel and tourism marketing
International journal of internet marketing and advertising : IJIMA
134
Journal of retailing and consumer services
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
68
Journal of marketing communications
63
International journal of hospitality management
58
Technological forecasting & social change : an international journal
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of internet commerce
57
Tourism management : research, policies, practice
57
Journal of promotion management : innovations in planning and applied research
56
International journal of electronic marketing and retailing : IJEMR
54
Information systems research : ISR
52
SpringerLink / Bücher
50
Journal of management information systems : JMIS
48
Business horizons
46
The journal of product & brand management
45
Marketing intelligence & planning
44
International journal of technology marketing : IJTMkt
42
Cogent business & management
40
Electronic commerce research
40
International journal of business information systems : IJBIS
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Springer eBook Collection
39
Journal of marketing
34
Journal of strategic marketing
34
International journal of contemporary hospitality management
33
Journal of advertising research
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
The journal of brand management : an international journal
32
Journal of electronic commerce research : JECR
31
International journal of advertising : the quarterly review of marketing communications
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
249
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
4
Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte
;
Kastner, Margit
;
Park, Sangwon
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
Saved in:
5
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
6
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao
;
Jiao, Lianyang
;
Zhou, Mi
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
Saved in:
9
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
10
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
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