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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Gupta, Suraksha"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
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Brand management
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Gupta, Suraksha
Laroche, Michel
42
Huarng, Kun-Huang
39
Parida, Vinit
36
Ko, Eunju
35
Oghazi, Pejvak
34
Pereira, Vijay
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Vrontis, Demetris
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Bartikowski, Boris
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Dhir, Amandeep
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Diamantopoulos, Adamantios
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Melewar, T. C.
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Yu, Tiffany Hui-Kuang
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Bouncken, Ricarda B.
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Malik, Ashish
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Cleveland, Mark
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Donthu, Naveen
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Johnston, Wesley J.
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Mariani, Marcello M.
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Richard, Marie-Odile
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Walsh, Gianfranco
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
10
Technological forecasting & social change : an international journal
6
Qualitative market research : an international journal
5
Journal of world business : JWB
3
Thunderbird international business review
2
British journal of management
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EuroMed journal of business
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European journal of marketing : EJM
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International business review : the official journal of the European International Business Academy
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International studies of management and organization
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Journal of business ethics : JBE
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Journal of business-to-business marketing
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Journal of general management
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Journal of retailing
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Marketing intelligence & planning
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ECONIS (ZBW)
20
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1
From vineyard to table : Uncovering wine quality for sales management through machine learning
Ma, Rui
;
Mao, Di
;
Cao, Dongmei
;
Luo, Shuai
;
Gupta, Suraksha
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
Saved in:
2
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
3
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
Saved in:
4
Exploring the role of social capital mechanisms in cooperative resilience
Wulandhari, Nur Baiti Ingga
;
Gölgeci, Ismail
;
Mishra, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 375-386
Persistent link: https://www.econbiz.de/10013194548
Saved in:
5
Financial inclusion through digitalisation : economic viability for the bottom of the pyramid (BOP) segment
Gupta, Suraksha
;
Kanungo, Rama Prasad
- In:
Journal of business research : JBR
148
(
2022
),
pp. 262-276
Persistent link: https://www.econbiz.de/10013325479
Saved in:
6
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
7
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
8
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
9
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
10
An investigation into corporate trust and its linkages
Sharma, Kavita
;
Licsandru, Tana Cristina
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 806-824
Persistent link: https://www.econbiz.de/10012288102
Saved in:
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