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~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Theorie
Consumer behaviour
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Konsumentenverhalten
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Website
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Ethnic group
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Ethnische Gruppe
3
Internet marketing
3
Website cultural congruity
3
Internet
2
Attitude certainty
1
Attitude toward the site
1
Authenticity
1
Brand equity
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Brand image
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Categorization
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Confidence
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Consumer involvement
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Culture-laden website design
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Digital divide
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Bartikowski, Boris
Filieri, Raffaele
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Ko, Eunju
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Richard, Marie-Odile
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Bigné Alcañiz, J. Enrique
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Journal of business research : JBR
Global business and organizational excellence : a review of research & best practices
1
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ECONIS (ZBW)
3
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1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
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