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~isPartOf:"Journal of business research : JBR"
~person:"Belei, Nina"
~subject:"Brand"
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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