//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Horváth, Csilla"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand management
2
Communication
2
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social media
2
Social web
2
Beziehungsmarketing
1
Brand
1
Brand familiarity
1
Brand image
1
Brand trust
1
Brands
1
Communication style
1
Confidence
1
Consumer-brand relationships
1
Consumers
1
Hedonic
1
Hedonic price index
1
Hedonischer Preisindex
1
Informal
1
Internet marketing
1
Kommunikation
1
Markenartikel
1
Markenimage
1
Online-Marketing
1
Public relations
1
Relationship marketing
1
Utilitarian
1
Vertrauen
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Horváth, Csilla
Veloutsou, Cleopatra
5
Filieri, Raffaele
4
Ko, Eunju
4
Black, Iain
3
Chen, Qimei
3
Merchant, Altaf
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belei, Nina
2
Cowan, Kirsten
2
Dessart, Laurence
2
Gorton, Matthew
2
Grohs, Reinhard
2
Hajli, Nick
2
Harrigan, Paul
2
Kim, Juran
2
Kim, Kyung Hoon
2
McLean, Graeme J.
2
Melewar, T. C.
2
Milne, George R.
2
Pantano, Eleonora
2
Rana, Nripendra P.
2
Reijmersdal, Eva A. van
2
Reisinger, Heribert
2
Richard, Marie-Odile
2
Rita, Paulo
2
Rose, Gregory
2
Seo, Yuri
2
Spielmann, Nathalie
2
Swani, Kunal
2
Torres, Pedro M.
2
Wang, Shuman
2
Yoon, Sukki
2
Abosag, Ibrahim
1
Ahammad, Mohammad F.
1
Ahuvia, Aaron
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of service management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W.
;
Horváth, Csilla
;
Gretry, Anaïs
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 150-164
Persistent link: https://www.econbiz.de/10012023790
Saved in:
2
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->