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~isPartOf:"Journal of business research : JBR"
~subject:"Comparison"
~subject:"Math anxiety"
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Comparison
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Journal of business research : JBR
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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2
Presenting comparative price promotions vertically or horizontally : does it matter?
Feng, Shan
;
Suri, Rajneesh
;
Chao, Mike Chen-Ho
;
Koç, Ümit
- In:
Journal of business research : JBR
76
(
2017
),
pp. 209-218
Persistent link: https://www.econbiz.de/10011713623
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