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~isPartOf:"Journal of business research : JBR"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Search: subject_exact:"Customer retention"
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Customer retention
19
Kundenbindung
18
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
12
Konsumentenverhalten
12
Customer loyalty
7
Customer satisfaction
7
Kundenzufriedenheit
7
Brand image
3
Gambling
3
Glücksspiel
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Brand loyalty
2
Brand management
2
Customer value
2
Dienstleistungsqualität
2
Kundenwert
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Lieferantenmanagement
2
Loyalty
2
Markenführung
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Markentreue
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Meta-Analyse
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Meta-analysis
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Service quality
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Social Web
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Social network
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Social web
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Soziale Beziehungen
2
Soziales Netzwerk
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Supplier relationship management
2
Viral marketing
2
Virales Marketing
2
2000-2008
1
Attachment style
1
Attitudinal loyalty
1
B-to-B-Marketing
1
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Aufsatz in Zeitschrift
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19
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Prentice, Catherine
2
Wong, IpKin Anthony
2
Aksoy, Lerzan
1
Audhesh, Paswan K.
1
Autry, Chad W.
1
Brodie, Roderick J.
1
Buoye, Alexander
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Coussement, Kristof
1
De Bock, Koen W.
1
Desveaud, Kathleen
1
Eisend, Martin
1
Eisingerich, Andreas B
1
Evanschitzky, Heiner
1
Gligor, David M.
1
Golob, Urša
1
Gonc̦alves, Helena Martins
1
Hollebeek, Linda
1
Hou, Bingzhang
1
Hultman, Magnus
1
Ilic, Ana
1
Juric, Biljana
1
Keiningham, Timothy
1
Lages, Carmen
1
Larivière, Bart
1
Lee, Liane W. Y.
1
Lentz, Patrick
1
Lewin, Jeffrey E.
1
Li, Yixin
1
Mandler, Timo
1
Mills, Mark
1
Oghazi, Pejvak
1
Palacios-Florencio, Beatriz
1
Park, C. Whan
1
Park, Jason Whan
1
Peng, Zou
1
Perrien, Jean
1
Podnar, Klement
1
Pol, Gratiana
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Journal of business research : JBR
Journal of retailing and consumer services
27
Journal of marketing theory and practice
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
The service industries journal
8
Harvard business review : HBR
7
Journal of consumer behaviour : an international research review
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
6
Services marketing quarterly
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing analytics : JMA
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The journal of services marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of management research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of travel and tourism marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
The journal of applied business research
4
Australasian marketing journal
3
Information systems and e-business management : ISeB
3
International journal of business excellence : IJBEX
3
International journal of economic research
3
International journal of electronic commerce : IJEC
3
International journal of electronic customer relationship management : IJECRM
3
International journal of management and economics
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of global marketing
3
Journal of hospitality marketing & management
3
Journal of marketing research : JMR
3
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ECONIS (ZBW)
19
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19
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1
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
2
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
3
Giant fight : customer churn prediction in traditional broadcast industry
Li, Yixin
;
Hou, Bingzhang
;
Wu, Yue
;
Zhao, Donglai
;
Xie, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 630-639
Persistent link: https://www.econbiz.de/10012545031
Saved in:
4
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
5
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
6
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
7
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
8
Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
Saved in:
9
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
10
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
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