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~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Psychology & marketing"
~subject:"Communication"
~subject:"Media industries"
~type_genre:"Article in journal"
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Search: subject_exact:"Soziale Medien"
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Communication
Media industries
Social Web
115
Social web
115
Consumer behaviour
43
Konsumentenverhalten
43
Internet marketing
35
Online-Marketing
35
Public relations
26
Öffentlichkeitsarbeit
26
Viral marketing
19
Virales Marketing
19
Web 2.0 technologies
19
Web 2.0-Technologien
19
Kommunikation
18
Beziehungsmarketing
16
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16
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social media
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10
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Interne Kommunikation
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Coombs, W. Timothy
2
Anderson, Betsy
1
Bortree, Denise Sevick
1
Christensen, Nicklas
1
Dabholkar, Pratibha A.
1
Dessart, Laurence
1
DiStaso, Marcia W.
1
Dolen, Willemijn M. van
1
Etienne, Elodie
1
Etter, Michael
1
Ferra, Ioanna
1
Holladay, Sherry J.
1
Ingenhoff, Diana
1
Jonkman, Jeroen
1
Krishna, Arunima
1
Leclercq, Anne-Lise
1
Linke, Anne
1
Lo, Kevin D.
1
Luoma-aho, Vilma
1
Madsen, Vibeke Thøis
1
Maiorescu, Roxana D.
1
Mau, Gunnar
1
Nguyen, Dennis
1
Nhotsavang, Mary
1
Porter, Michael C.
1
Remacle, Angélique
1
Ruehl, Christopher Hendrik
1
Ruyter, Ko de
1
Schramm-Klein, Hanna
1
Schyns, Michaël
1
Steinmann, Sascha
1
Strauß, Nadine
1
Swenson, Rebecca
1
Tao, Weiting
1
Thompson, Gareth
1
Tirkkonen, Päivi
1
Vibber, Kelly S.
1
Vos, Marita
1
Walden, Justin
1
Waters, Richard D.
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Journal of communication management : an international journal
Psychology & marketing
Corporate communications : an international journal
17
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of media business studies
9
Information systems research : ISR
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
7
Corporate reputation review : an international journal
5
International journal of networking and virtual organisations : IJNVO
5
Journal of business ethics : JOBE
5
Business horizons
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of contemporary hospitality management
4
JMM : the international journal on media management
4
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Management information systems : mis quarterly
4
Public choice
4
Technological forecasting & social change : an international journal
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of communication management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of knowledge management
3
Journal of marketing communications
3
Journal of nonprofit & public sector marketing
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
2
Administrative Sciences : open access journal
2
Aus Politik und Zeitgeschichte : APuZ
2
Business and Economic Research : BER
2
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ECONIS (ZBW)
20
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20
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1
Perception of avatars nonverbal behaviors in virtual reality
Etienne, Elodie
;
Leclercq, Anne-Lise
;
Remacle, Angélique
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
Saved in:
2
The challenges of introducing internal social media : the coordinators' roles and perceptions
Madsen, Vibeke Thøis
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011600007
Saved in:
3
The benefit of issue management : anticipating crises in the digital age
Strauß, Nadine
;
Jonkman, Jeroen
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10011600010
Saved in:
4
Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content
Lo, Kevin D.
;
Waters, Richard D.
;
Christensen, Nicklas
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011600011
Saved in:
5
#Migrantcrisis : “tagging” the European migration crisis on Twitter
Ferra, Ioanna
;
Nguyen, Dennis
- In:
Journal of communication management : an international …
21
(
2017
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011813434
Saved in:
6
Personal public relations and celebrity scandals : a cross-cultural analysis of Twitter communication in the aftermath of Jonny Depp's accusations of domestic violence
Maiorescu, Roxana D.
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011776296
Saved in:
7
Victims or conspirators? : understanding a hot-issue public's online reactions to a victim cluster crisis
Krishna, Arunima
;
Vibber, Kelly S.
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10011776366
Saved in:
8
Public relations interactions with Wikipedia
Thompson, Gareth
- In:
Journal of communication management : an international …
20
(
2016
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10011540067
Saved in:
9
Building Betty Crocker's brand community : conversations with consumers, 1940-1950
Swenson, Rebecca
- In:
Journal of communication management : an international …
20
(
2016
)
2
,
pp. 148-161
Persistent link: https://www.econbiz.de/10011579529
Saved in:
10
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
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