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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Schriften zur Handelsforschung"
~subject:"Konsumentenverhalten"
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6
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Schriften zur Handelsforschung
Journal of marketing research : JMR
5
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5
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3
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Competitive advantage, strategy and innovation in Africa : issues and applications
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of consumer studies
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International journal of retail & distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
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Journal of business & economics research
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Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
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2
Influence of contagious versus noncontagious product groupings on consumer preferences
Mishra, Arul
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10003861085
Saved in:
3
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
Saved in:
4
Die Lücke im Regal : Out-of-Stock-Situationen aus Sicht der Kunden und des Handelsmanagements
Helnerus, Klaus
-
2007
Persistent link: https://www.econbiz.de/10003462009
Saved in:
5
Kundenorientierte Warenplatzierung : Modelle und Methoden für das Category Management
Zielke, Stephan
-
2002
Persistent link: https://www.econbiz.de/10001641383
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