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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Customer value"
~subject:"Markenführung"
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Journal of electronic commerce research : JECR
Journal of retailing and consumer services
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Journal of business research : JBR
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International journal of hospitality management
4
Journal of Product & Brand Management
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International journal of contemporary hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of marketing analytics : JMA
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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Strong brands, strong relationships
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The journal of product & brand management
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The service industries journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Forschungsgruppe Konsum und Verhalten
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Information technology and management
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International journal of economic research
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Journal of Indian business research
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international journal of bank marketing : IJBM
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
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2
Escalation of loyalty and the decreasing impact of perceived value and satisfaction over time
Lin, Chien-hsin
;
Kuo, Beryl Zi-lin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 348-362
Persistent link: https://www.econbiz.de/10010232543
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