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~isPartOf:"Journal of fashion marketing and management"
~person:"Bennur, Shubhapriya"
~subject:"Consumer motivation"
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Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory
Bennur, Shubhapriya
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009784779
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