//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Marketing management
44
Marketingmanagement
44
Consumer behaviour
19
Konsumentenverhalten
19
Marketingtheorie
11
Brand management
9
Markenführung
9
Marketing
8
USA
7
United States
7
Beziehungsmarketing
6
Relationship marketing
6
macromarketing
6
marketing
6
sustainability
5
Advertising
4
B-to-B-Marketing
4
Brand image
4
Business-to-business marketing
4
Hotel industry
4
Hotellerie
4
Internet marketing
4
Markenimage
4
Nachhaltige Entwicklung
4
Online-Marketing
4
Sustainability
4
Sustainable development
4
Werbung
4
marketing theory
4
Advertising effects
3
Brand
3
Customer value
3
Fashion
3
IMC
3
Kundenwert
3
Markenartikel
3
Mode
3
Nachhaltigkeit
3
Werbewirkung
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Panigyrakis, George
2
Wooliscroft, Ben
2
Biehl-Missal, Brigitte
1
Burns, David J.
1
Conejo, Francisco
1
Gaski, John F.
1
Higham, James
1
Ingenbleek, Paul T. M.
1
Madhavaram, Sreedhar
1
Mitchell, Robert W.
1
Paz, Gabriel H. de la
1
Saren, Michael
1
Shapiro, Stanley J.
1
Shin, Geon-cheol
1
Stinerock, Robert
1
Zarkada, Anna
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of macromarketing : examining the interactions among markets, marketing, and society
AMS review : official publication of the Academy of Marketing Science
13
Journal of marketing management : MM
12
SpringerLink / Bücher
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
10
Lehrbuch
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
Business-to-Business-Marketing
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
Saved in:
2
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
3
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
4
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
Saved in:
5
From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
Saved in:
6
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George
;
Zarkada, Anna
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
Saved in:
7
Modifying reality : marketing for the 22nd century
Paz, Gabriel H. de la
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 246-261
Persistent link: https://www.econbiz.de/10010408202
Saved in:
8
Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George
;
Shin, Geon-cheol
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
Saved in:
9
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
10
Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.
;
Wooliscroft, Ben
;
Higham, James
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10003988178
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->