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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
~type_genre:"Article in journal"
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Brand management
Kraftfahrzeug
Sportmarketing
8
Sports marketing
8
Markenführung
4
Marketing theory
3
Marketingtheorie
3
Consumer behaviour
2
Economic history
2
Großbritannien
2
Konsumentenverhalten
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Professional sports
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Profisport
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Sponsoring
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United Kingdom
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Wirtschaftsgeschichte
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sponsorship
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sports marketing
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1960-2000
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1986-1993
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Automotive market
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Feldforschung
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Football
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Article in journal
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Everdingen, Yvonne Maria van
1
Hardy, Stephen
1
Hariharan, Vijay Ganesh
1
Henderson, Conor M.
1
Jones, D. G. Brian
1
Mazodier, Marc
1
Norman, Brian
1
Richardson, Alan J.
1
Sceery, Sarah
1
Stremersch, Stefan
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Sundar, Aparna
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Journal of historical research in marketing
Journal of marketing
International journal of sport management and marketing : IJSMM
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
International journal of sports marketing & sponsorship
27
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
19
Journal of strategic marketing
9
Journal of business research : JBR
8
The journal of brand management : an international journal
7
Journal of promotion management : JPM
4
Sport, Business and Management : an international journal ; SBM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The marketing review
2
Australasian marketing journal
1
Business and Economic Research : BER
1
Cogent business & management
1
DBS business review : an international academic collaboration
1
Digital business
1
Economic research
1
European journal of international management : EJIM
1
Future Business Journal
1
Global business and finance review
1
Global journal of business research : GJBR
1
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ECONIS (ZBW)
4
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1
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
2
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Everdingen, Yvonne Maria van
;
Hariharan, Vijay Ganesh
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 126-144
Persistent link: https://www.econbiz.de/10012176007
Saved in:
3
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
4
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
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